At BuckWholesale, we love getting to know our customers and learning more about the incredible businesses they’ve built. Our Customer Spotlight Series highlights entrepreneurs who use our products in creative and inspiring ways. This month, we’re featuring KodeLyfe Brand Apparel & 1301 Collection, a faith-based streetwear brand founded by Dabar Yshral. KodeLyfe is more than just a clothing line—it’s a movement built on community, ministry, and giving back.

Let’s dive into Dabar’s journey and learn more about what makes KodeLyfe Brand Apparel stand out!

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1. Could you tell us a little about your business, and what inspired you to get into this industry?

My name is Dabar Yshral, and I am the owner of KodeLyfe Brand Apparel, and 1301 Collection in Newport on the Levee, in Newport Kentucky. We are a faith-based streetwear brand, dedicated to ministry through fashion. We started KLB as a marketing tool to campaign local music, and battle rap, back in 2018 and it has since evolved into a full on clothing and accessory brand.

2. What has your journey been like so far, and what sort of struggles have you experienced?

On our journey we have experienced many struggles, that include personal losses, and financial hardships due to the pandemic, and simply staying motivated through the peaks and valleys of entrepreneurship.

3. What accomplishments have you felt the most proud of?

With all the pitfalls, we've definitely had many great accomplishments, which include things like our collaboration with churches like The Revival Center of Cincinnati, and synagogues like Israel Noww Cincinnati. We also do a lot of volunteer work with elementary schools in the inner city, like Porter Hayes Elementary, located in downtown Cincinnati.

4. How has your business adapted to changes over the years?

With the recent changes to retail, leaning more towards e-commerce, we've been trying to make that transition, and the fight against the algorithm is real!

5. Which type of hats that we carry are your favorite?

Some of our favorite styles of the hats are the vintage dad hats, and the Truckers by BK Caps. These 2 are staples for our brand, and very edgy and versatile.

6. Has BuckWholesale played a role in the success of your business?

We deeply appreciate our business partners like Buck Wholesale. With Buck Wholesale's prices staying consistent, we've been able to offer top-quality products at extremely reasonable prices, which is appreciated by our clientele.

7. What are your future goals and aspirations for your business?

We recently opened a physical location for the brand in Newport on the Levee's TRADE space, called 1301, which has been a goal for a few years now. It has been an amazing journey, and we hope to, eventually, have our own brick n mortar location, where we feature not only our brand, but other locally based brands as well.

8. Do you have any advice for someone just starting out in this line of work?

The only advise I have for anyone who wants to get started in building a brand is this: Stay Committed to the Mission!

9. What role does giving back play in your brand’s mission?

Our mission is ministry, so our strategy has always been grass roots related. We get out and connect with the people. We build relationships, and we give back.

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Final Thoughts

We are honored to work with KodeLyfe Brand Apparel & 1301 Collection and to support brands that are making a positive impact in their communities. Dabar’s journey is a testament to hard work, perseverance, and purpose-driven entrepreneurship.

If you’re looking for high-quality hats for your brand, check out our selection at BuckWholesale.com!

Want to be featured in our Customer Spotlight Series? We love highlighting businesses like yours! Reach out to us, and you could be next.

Follow KodeLyfe Brand Apparel & 1301 Collection on social media to support their mission:
Website: www.kodelyfebrand.com
Instagram: @1301onthelevee